Digital Platforms

Optimise customer interactions at any touch points - including smartphones, tablets and wearables - by putting the focus on customer needs and convenience.

Benefits:

• Delivering a seamless experience - across any channel, based on a complete digital platform - drives customer satisfaction and loyalty;
• A responsive web design optimises the sales process and the customer experience by ensuring content and response mechanisms work in the most convenient way for the user at all times;
• Mobile and responsive solutions improve selling capacity by enabling the definition of workflows and processes independently of channels, devices, touch points or wearable technologies.

 Two different delivery approaches:

• Custom solutions based in project accelerator tools (Appverse Project Accelerator), combining market  standard frameworks and development best practices;
• Market product integration: GFT identifies and finds the most convenient market product for each specific project, leveraging its internal expertise and alliances network.